BRIEF: Argentinian people love everything related to the entertainment world, from controversial television programs to the famous Argentinian version of Dancing with the Stars. IDEA: We contacted Moria Casan (a famous vedette of Argentina, known for being imprisoned in Uruguay for drug possession). We tweeted her photo dressed as one of the inmates as if she were to star in the show. Then we made a couple of videos of her interacting with the real actresses to gain more media attraction. RESULTS: All the principal newspapers and TV news shared the campaign. More than 28k retweets and all the sensation Moria can bring.