Jen Blanco

Published and award-winning Venezuelan Art Director and Photographer based in Montreal.



The Peanut Thingy | Quilmes

BRIEF: Capitalize trends on Twitter through social listening. Generate buzz and engagement in Quilmes' Twitter account. Create smiles in our fans. IDEA: Drinking Quilmes with peanuts it's a national custom in Argentina. The fans created a MEME of a Quilmes can with a peanut carrier attached to it. We developed #ThePeanutThingy as a real product, with a real campaign and gave it for free as a limited edition to the people who had the idea: the followers. RESULTS: The campaign had more than 18k retweets. 34m impressions. Messages of love, of every kind.

Video Case


Here is a list of the publications for this campaign:

> Publication in AdAge
> Publication in Ads of the World
> Publication in Nowy Marketing
> Publication in Campaigns of the World
> Publication in AdLatina
> Publication in Total Medios
Publication in Inside Latam


Advertising Agency: Circus, Argentina
Chief Creative Officer: Seto Olivieri
Creative Director: Javier de la Fuente, Alejandro Stea
Art Director: Jenifer Blanco
Designer: Emiliano Garcí­a
Head of Social Media: Aranzazu Muraca
Community Manager: Paula Cabrera
Account Director: Paula Czaban
Agency Producer: Daiana Buchanan
Directors: David Sisso, Guido Chouela
Brand Director: Eugenio Raffo
Digital Brand Manager: Carolina D'Alessandro
Vice President, Marketing: Martín Ticinese
Director: Pablo Firpo