Spread Good Vibes | Comfort Colors
BRIEF: We were asked to create a 360 campaign for Comfort Colors 2023 that could represent the values and colourful vibes of the brand. IDEA: We created a visually appealing and colourful world where these characters live. For the heo video we are telling the story of a woman who’s day starts very dull ad gloomy and everything changes by putting a Comfort Colors t-shirt.
Hero Video
Video Stills
![](https://freight.cargo.site/t/original/i/5d5c3ca00b4df22c0c1979ba45abf96c24892612d5e8385dce054a2e6af90c7d/ComfortColors_13.png)
![](https://freight.cargo.site/t/original/i/c237120be7f8a2d0b43c4f01c66dc37a781da4889f786f932ef5234690b26715/ComfortColors_18.png)
![](https://freight.cargo.site/t/original/i/3064a347c94ff991fa867ae4fc2c18050d0ebe04bf740c7462409ba6df73b155/ComfortColors_22b.png)
Posters
![](https://freight.cargo.site/t/original/i/098272b1741f635ca10a1b30f0dc8da92aa0888330ad263042a17aae02e0a6ac/Jan-17_CC-Posters-01.jpg)
![](https://freight.cargo.site/t/original/i/39e69d0b9f10c52e366974a9dccbd56625a54528f85fefe8ea7f3802dfa2f3a0/Jan-17_CC-Posters-03.jpg)
![](https://freight.cargo.site/t/original/i/469df376ff5c1975c7c0f69624d8e093e55ff356c8a54edecd4dba493ed612b2/Jan-17_CC-Posters-02.jpg)
![](https://freight.cargo.site/t/original/i/65c3fdc0c491c13863c512ebc490a6c69ab8d2766d488bcc8eed36c150be8536/Jan-17_CC-Posters-04.jpg)
Newletters
![](https://freight.cargo.site/t/original/i/f9855bb969f2d113fc101c4068329b1c3adc7c87ec3ace72f09dd7ac2c6fa839/Newsletter.gif)
Banners
![](https://freight.cargo.site/t/original/i/21f5edce0270d706649d3ee87bb3b2e26f2d0bc9f73465d7e1e90f2b6d7b3d6c/CC_banners.jpg)
![](https://freight.cargo.site/t/original/i/883ff2969970b49694854f9a4b135547d5f69ebde369bca44abf92609a03bf64/Jan-10_Consideration-Newsletter-1.jpg)
![](https://freight.cargo.site/t/original/i/5f8b85eb4b82cf847e1bb604ddf2fb0473c6743a987b5cc13c7d71ebd7f999c4/Jan-10_Consideration-Newsletter-2.jpg)
![](https://freight.cargo.site/t/original/i/fed268838863503dde2317275a3aaf36d6e80b520c281d8416a23ae2c977eb84/Jan-10_Consideration-Newsletter-3.jpg)
Lifestyle Stills
![](https://freight.cargo.site/t/original/i/d010c2eacd93df8803d07612ef154d9d8b9351c7a605e7b25c5918516b43e6e4/COMFORTCOLORS_07_6956_V2.jpg)
![](https://freight.cargo.site/t/original/i/ca89045644332fe9e03742c0dc61cc5eabffae573666dac13c3e0a8d766eb86f/COMFORTCOLORS_11_0171.jpg)
![](https://freight.cargo.site/t/original/i/31efdeb9cf54d2d724ea51c9fb88ee66b025b58df5e64aa24c1b127d3a9be2c2/COMFORTCOLORS_13_0503_V3.jpg)
![](https://freight.cargo.site/t/original/i/4df162d7c2d96ad1e0cd0d9a34a2834687a25bc96633a2ec7c34f3b1d98da127/COMFORTCOLORS_12_0336_V4.jpg)
![](https://freight.cargo.site/t/original/i/7171a1d6f3ef0e046dcdce1bd8380baea4c0ee5ffd20dbcc1fbc0f2714213f96/Copy-of-COMFORTCOLORS_12_0273-1_V2.jpg)
![](https://freight.cargo.site/t/original/i/52e05a9054ea3ef646a5581bf2587bfa82e720c67ac643d982e6bc428a9faf32/Copy-of-COMFORTCOLORS_04_3561_V2.jpg)
![](https://freight.cargo.site/t/original/i/1982be5f37ae045d9d00da9fd1aa237149a46cbab87eb90a7e930fe11dd0bf1b/Copy-of-COMFORTCOLORS_05_4728.jpg)
Credits
Advertising Agency: lg2 MontréalExecutive Creative Director: Nick Paget
Creative Directors: Dominique Bulmer
Art Directors: Jenifer Blanco & Denise Mylonakis
Copywriter: Julia Lemyre-Cosette
Account Director: Chloé Brossard
Producer: Taylor Childs
Director: Soleil Danault
Photographer: Bian Benoit
Starring: Cheline Raven