Spread Good Vibes | Comfort Colors
BRIEF: We were asked to create a 360 campaign for Comfort Colors 2023 that could represent the values and colourful vibes of the brand. IDEA: We created a visually appealing and colourful world where these characters live. For the heo video we are telling the story of a woman who’s day starts very dull ad gloomy and everything changes by putting a Comfort Colors t-shirt.
Hero Video
Video Stills
Posters
Newletters
Banners
Lifestyle Stills
Credits
Advertising Agency: lg2 MontréalExecutive Creative Director: Nick Paget
Creative Directors: Dominique Bulmer
Art Directors: Jenifer Blanco & Denise Mylonakis
Copywriter: Julia Lemyre-Cosette
Account Director: Chloé Brossard
Producer: Taylor Childs
Director: Soleil Danault
Photographer: Bian Benoit
Starring: Cheline Raven