Beat Bugs | Netflix
BRIEF: Beat Bugs was the new Netflix kids show where all the songs are from The Beatles. We were asked to create an enticing, fun and beautiful campaign for social media where parents and kids could know what the show was about and get excited to watch it. IDEA: We created 3 different videos explaining how to make these lovely terrariums from the comfort of home in a DIY mode, with simple materials but lots of love and family fun. We also created short videos of sing-along so kids could learn The Beatles songs with their parents. To promote the sing-along videos we got James Corden to talk about how his son loves music and him wanting to teach him The Beatles’ songs. RESULTS: People shared the videos and photos of their creations and were very excited to watch the new Netflix show.
Terrarium 1 - Lucy in the Sky with Diamonds
Terrarium 2 - Good day Sunshine
Terrarium 3 - All you Need is Love
Sing Along
Credits
Advertising Agency: Circus, ArgentinaChief Executive Officer: Sebastián Olivieri
Creative Directors: Javier de la Fuente, Alejandro Stea
Head of Social Media: Aranzazu Muraca
Art Director: Jenifer Blanco
Copywriter: Ezequiel Albornoz
Account Director: Daiana Buchanan