Crafting Projects
Here you will find two crafting projects I’ve done: The first one was a project I did for Crehana, an online learning platform, where I taught crafting and lettering.
The second one was a project I did with my former copywriter Susana R. Davis, back when I was working at FCB Buenos Aires. DRAFTFCB changed globally into FCB (Foote, Cone & Belding). Our Executive Creative Director, Tony Waissman, asked us if we could do something about it, something creative, colorful and fun that would symbolize the spirit of that change. We created a 4 poster campaign.
The second one was a project I did with my former copywriter Susana R. Davis, back when I was working at FCB Buenos Aires. DRAFTFCB changed globally into FCB (Foote, Cone & Belding). Our Executive Creative Director, Tony Waissman, asked us if we could do something about it, something creative, colorful and fun that would symbolize the spirit of that change. We created a 4 poster campaign.
Crehana - Online class
![](https://freight.cargo.site/t/original/i/95c6d6c95b5fa60926c8e7315dcd61359802329af9aab592256a0c832f77d8b6/Foto-Promocinal-1.jpg)
![](https://freight.cargo.site/t/original/i/88a055a2d47f9fa1821ff0070f60d584b6f1aa7b4994dac12de0c8e0e6895251/FUN-solo.jpg)
![](https://freight.cargo.site/t/original/i/c5396517570dc0cd8a9295b400b6663ec47b271b37125fa5abb5bc1df26c41b9/POP-solo.png)
![](https://freight.cargo.site/t/original/i/98462c3467e3f9c4fb6959dbe26e814ecfb5d3436b4def78355087ce534ac743/GIF-COLOR.gif)
FCB - Branding change
![](https://freight.cargo.site/t/original/i/aa987c192577295c2d30dd4318a3f6b21e3100c57af15aa7f1421d2fdc463202/CHANGE.jpg)
![](https://freight.cargo.site/t/original/i/3999e13da97718758b68e0babdba7c1e2dc8229fba986fa7f3d10462d5db3897/CURIOUS.jpg)
![](https://freight.cargo.site/t/original/i/b5fdd1f516841156ec1cb64039b31028f11446c06f4dd4836a2bcd16c19cca05/FAMILY.jpg)
![](https://freight.cargo.site/t/original/i/d4915b83bd2de8f18eeebf3418fa5bfc5d01024c8df21296b5b2818cbb4387be/OPEN-PAPEL.jpg)
Making of
![](https://freight.cargo.site/t/original/i/e668b7a02dced28a13e77bab47eeb2b236871b3352191f727eecc21acee687ff/_DSC_0540.jpg)
![](https://freight.cargo.site/t/original/i/b82fb3c2efd779e49e1946a2d6a16a3badd73d7efcbb5ff4d6593fc3590dcb14/_DSC_0443.jpg)
![](https://freight.cargo.site/t/original/i/e17b49126ccc6185045fd72fb1e6dea96c12e5d42801d6416b43edb9935cd44b/Picture-5.png)
![](https://freight.cargo.site/t/original/i/f6886eb80e5214248ffe9ef92ea8b49fc0324332221c3004cbb70b7aa15a15c9/Picture-6.png)
![](https://freight.cargo.site/t/original/i/33686cf8e94c847ae252baf243e200ba5c75b5660e316fad00a3bcb0fc833205/Picture-cc.png)
Credits
Executive Creative Director: Tony WaissmannCreative Director: Diego rubio
Copywriter: Susanita R. Davis
Art Direction: Jenifer Blanco